Industry Analysis12 min read

The Vellox Group Merger: What Really Happened to Air Maestro?

Air Maestro didn't just rebrand - it merged with Spidertracks, Flight Vector, Complete Flight, and ADSoftware to form Vellox Group. This corporate consolidation brought together 4+ separate companies with distinct legacy systems under one brand. Here's what this means for operators navigating 5 separate product suites versus truly integrated platforms.

Understanding the 4-Company Merger Structure

The key to understanding Vellox Group is recognizing this wasn't a simple rebrand or product evolution. It was a corporate consolidation strategy bringing together multiple established aviation software companies, each with their own customer bases, technology stacks, and product architectures.

The Companies That Formed Vellox Group
Each company now operates as a separate "Suite" within Vellox

Air Maestro

Split into 2 Suites

Legacy flight operations and SMS platform, now divided into:

  • Vellox Ops Suite - Crew rostering, duty/fatigue, manifests, OCC comms
  • Vellox Safety Suite - SMS reporting, audits, training, document control

Spidertracks

Fleet Tracking Suite

Established flight tracking and safety monitoring platform - real-time visibility, status tracking, utilization analytics

FV Technologies / Flight Vector

Dispatch Pro

CAD-style dispatch system for emergency operations - command & control, real-time tracking, mission coordination

ADSoftware

Maintenance Hub

Acquired August 2025 - Work orders, inventory management, compliance tracking, airworthiness records

Complete Flight

Merged into Ops Suite

Legacy operations platform absorbed into Vellox Ops Suite functionality

The Reality: 5 Separate Product Suites, Not 1 Platform

Despite Vellox Group's marketing about "one connected platform" and "unified in one place," the reality is significantly different. These are five distinct product suites, each with their own technology stack, user interface, and subscription requirements.

Suite 1
Ops Suite
Formerly Air Maestro + Complete Flight

Separate login, separate database, separate support channel

Suite 2
Safety Suite
Formerly Air Maestro SMS

Separate login, separate database, separate support channel

Suite 3
Fleet Tracking
Formerly Spidertracks

Separate login, separate database, separate support channel

Suite 4
Dispatch Pro
Formerly Flight Vector

Separate login, separate database, separate support channel

Suite 5
Maintenance Hub
Formerly ADSoftware

Separate login, separate database, separate support channel

Future?
More Acquisitions
Consolidation strategy

Likely more aviation software companies will be acquired and added

The Complexity Challenge: Multiple Legacy Systems

When you merge 4+ companies that each built their own software over different decades, you inherit multiple technology stacks, data models, and architectural approaches. This creates significant operational challenges for aviation operators:

What Operators Face with Multi-Suite Legacy Systems

Multiple Separate Logins & Interfaces

Dispatchers, safety managers, and maintenance teams need separate credentials for each suite. Switching between 3-5 different systems throughout the day creates inefficiency and user frustration.

Data Fragmentation & Integration Issues

Crew duty data in Ops Suite, safety reports in Safety Suite, maintenance status in Maintenance Hub, tracking data in Fleet Tracking - all separate databases requiring manual reconciliation or complex integrations.

Inconsistent User Experience

Each suite was built by a different company with different UX paradigms. What works one way in Ops Suite works differently in Safety Suite - steep learning curve across platforms.

Multiple Subscriptions Required

Complete operational coverage requires purchasing Ops + Safety + Fleet + Dispatch + Maintenance separately. Each has its own pricing, implementation fees, and renewal terms.

Complicated Support Structure

Issues with Ops Suite? Contact Ops support. Problem with Safety Suite? Different support team. Each suite has separate support channels, knowledge bases, and escalation processes.

Timeline: From Separate Companies to Vellox Group

Merger & Consolidation Timeline
2010s-2023

Independent Companies Era

Air Maestro, Spidertracks, Flight Vector, Complete Flight, and ADSoftware operate as separate competing or complementary products in the aviation software market

Q1-Q2 2024

Merger Announcement

Air Maestro announces consolidation with Spidertracks, Flight Vector, and Complete Flight under new Vellox Group brand

Q3-Q4 2024

Brand Transition & Product Split

Air Maestro split into separate Ops Suite and Safety Suite; all products rebranded under Vellox Group; customer migrations begin

August 2025

ADSoftware Acquisition

Vellox Group acquires ADSoftware to add Maintenance Hub as fifth product suite

2025-Present

Ongoing Integration Efforts

Vellox works to create interoperability between 5 legacy systems while continuing acquisition strategy

The Cost of Product Fragmentation

One of the most significant impacts of the Vellox Group structure is the cost of purchasing multiple separate suites to achieve comprehensive operational coverage. What used to be possible with a single integrated platform now requires 3-5 separate subscriptions.

Multi-Product Subscription Reality

Understanding the Multi-Product Cost Structure

Required Vellox Group Suites for Complete Operations:

Ops Suite (formerly Air Maestro + Complete Flight)

Flight operations, OCC, dispatch, crew management

Legacy Air Maestro pricing: $10K setup + $2K/month base

Safety Suite (formerly Air Maestro SMS)

SMS, hazard reporting, audits, compliance - SEPARATE product

Requires separate subscription and implementation

Fleet Tracking Suite (Spidertracks)

Real-time GPS monitoring, flight following

Hardware costs + separate subscription required

Dispatch Pro (formerly Flight Vector)

CAD integration for emergency dispatch

Separate product and subscription

Maintenance Hub (ADSoftware)

Work orders, inventory, comprehensive maintenance

Acquired August 2025 - separate product

Hidden Costs of Multi-Product Approach:

  • Multiple Setup Fees: Each product requires separate implementation and training
  • Duplicate Subscriptions: Separate monthly/annual fees for each suite
  • Integration Complexity: Custom work to connect separate legacy systems
  • Administrative Overhead: Managing multiple vendors, contracts, support channels
  • Training Multiplication: Staff must learn 3-5 different systems

The True Cost: Multiple Products vs. One Platform

Purchasing 3-5 separate Vellox products creates substantial total cost of ownership - not just in subscription fees, but in implementation, training, integration, and ongoing administration. This fragmentation is exactly what unified platforms like Aerotalon eliminate.

What This Means for Current and Prospective Customers

If you're evaluating Vellox Group products or already using one of the legacy systems, understanding the merger structure is critical for making informed decisions:

For Former Air Maestro Customers

Your single Air Maestro platform has been split into Ops Suite and Safety Suite. If you used both flight operations and SMS features, you now need two separate subscriptions, two separate logins, and must manage data across two systems.

Impact: Significantly higher costs for the same functionality you had before

For Spidertracks Customers

Spidertracks is now Fleet Tracking Suite under Vellox Group. While the core tracking product remains similar, you're now part of a larger ecosystem where Vellox will encourage purchasing additional suites for ops, safety, and maintenance.

Impact: Upsell pressure to purchase 4+ additional product suites

For Flight Vector / ADSoftware Customers

Your specialty solutions (Dispatch Pro, Maintenance Hub) are now part of a 5-suite ecosystem. While these may continue operating independently, expect integration dependencies and potential pressure to adopt other Vellox suites.

Impact: Uncertainty about product roadmap and feature development priorities

For New Operators Evaluating Vellox

Don't be misled by "one connected platform" marketing. You're evaluating 5 separate products from 4+ different companies with different technology stacks. Budget for multiple subscriptions, integration complexity, and training across disparate systems.

Impact: Higher complexity and cost than purpose-built integrated platforms

The Alternative: Purpose-Built Integrated Platforms

The Vellox Group merger highlights a fundamental difference in aviation software philosophy: corporate consolidation of legacy systems versus purpose-built unified platforms. Modern operators increasingly choose the latter approach for clear operational and financial reasons.

Corporate Consolidation Approach
Vellox Group Model
  • ✗ 5 separate product suites to purchase
  • ✗ Multiple legacy technology stacks
  • ✗ Separate logins and user management
  • ✗ Data fragmentation across systems
  • ✗ Complex integration requirements
  • ✗ Inconsistent user experience
  • ✗ Multiple support channels
  • ✗ Higher total cost across multiple subscriptions
  • ✗ Built by acquisition, not by design
Purpose-Built Integration
Modern Platform Model
  • ✓ Single unified platform subscription
  • ✓ Modern, cohesive technology stack
  • ✓ Single login for all capabilities
  • ✓ Unified data model and database
  • ✓ Native integration (no APIs needed)
  • ✓ Consistent, intuitive UX throughout
  • ✓ Single support team and knowledge base
  • ✓ Over 50% savings vs. multi-suite approach
  • ✓ Built as integrated system from day one
Why Aerotalon is Different: Built as One from Day One

Unlike Vellox Group's merger of 4+ separate companies, Aerotalon was architected from the beginning as a single integrated platform for aviation operations. This fundamental design philosophy creates tangible benefits:

Technical Integration

  • ✓ Single modern codebase (not 5 legacy systems)
  • ✓ Unified database - no data silos
  • ✓ Consistent API architecture throughout
  • ✓ Real-time sync across all modules

Operational Integration

  • ✓ Crew duty status visible in safety reports
  • ✓ Maintenance status integrated with dispatch
  • ✓ Safety incidents linked to flight records
  • ✓ One click Charter Quoting
  • ✓ Unified analytics across all operations

Understanding Air Maestro's Legacy Pricing:

Setup Fee (one-time)$10,000
Monthly Subscription (20 users included)$2,000/mo
Additional Training & SupportVariable
First Year Total (Air Maestro)$34,000+

Understanding Vellox Group Ops Suite Estimated Pricing (2025):

Based on the Air Maestro legacy pricing and Vellox Group's multi-product structure, Vellox Ops Suite first year costs are estimated around:

Estimated First Year Total (Vellox Ops Suite)~$34,000

Without additional modules, suites, or add-ons. Does not include Safety Suite, Fleet Tracking, Dispatch Pro, or Maintenance Hub.

Modern Integrated Alternative:

Aerotalon (all features included, no setup fees)Over 50% savings*

*Savings depend on your existing Vellox contract and operational needs. Contact us for a personalized comparison based on your current setup.

Key Questions to Ask When Evaluating Vellox Group

If you're in discussions with Vellox Group or considering their products, these critical questions will help you understand what you're actually purchasing:

Questions for Vellox Group Sales Team

1. How many separate subscriptions are required?

Get clarity on whether you need Ops + Safety + Fleet + Dispatch + Maintenance separately, and total combined cost

2. Do all suites share the same database and user login?

Understand the actual integration level - whether data truly flows between suites or requires manual sync/APIs

3. What's the technology roadmap for integrating the legacy systems?

Learn their plan (if any) to rebuild these 4+ separate platforms into a truly unified system

4. How do implementation and training costs scale across multiple suites?

Each suite has separate implementation - understand total costs and timeline for full deployment

5. What happens if I need to cancel one suite but keep another?

Understand contract flexibility and whether you're locked into bundled pricing

What to Expect: Future Vellox Group Acquisitions

The ADSoftware acquisition in August 2025 signals that Vellox Group's consolidation strategy is ongoing. Operators should expect:

Making the Decision: Vellox Group or Purpose-Built Alternative?

The choice between Vellox Group's multi-suite approach and a purpose-built integrated platform comes down to your operational priorities:

🎯

Choose Vellox Group if:

  • • You're already heavily invested in one of their legacy systems with extensive customization
  • • You only need one specific suite (e.g., just Spidertracks tracking) and don't need integration
  • • You have dedicated IT resources to manage multiple systems and custom integrations
  • • Budget flexibility allows for multiple separate product subscriptions

Choose Purpose-Built Platform (like Aerotalon) if:

  • • You need comprehensive coverage across ops, safety, maintenance, and dispatch
  • • You want true data integration with single login and unified interface
  • • You prefer modern technology versus managing 4+ legacy systems
  • • You want to significantly reduce software costs with one unified platform
  • • You value operational simplicity and reduced IT overhead
  • • You want AI-powered automation and modern mobile capabilities

Evaluating Alternatives to Vellox Group's Multi-Suite Model?

See how purpose-built integrated platforms deliver the same capabilities as Vellox's 5 separate suites - in one unified system with over 50% savings depending on your contract.

Analysis based on publicly available information from Vellox Group's website, press releases, and industry reports as of January 2025. Vellox Group, Ops Suite, Safety Suite, Fleet Tracking Suite, Dispatch Pro, and Maintenance Hub are trademarks of Vellox Group. Spidertracks, Air Maestro, Flight Vector, FV Technologies, Complete Flight, and ADSoftware are trademarks of their respective owners now part of Vellox Group. Aerotalon is an independent company not affiliated with Vellox Group or any of the merged entities. Pricing estimates based on typical operator requirements and publicly available information - actual costs vary based on specific contracts and configurations.